Sales funnels work in a similar way. You offer your prospect something of value...a free ebook, product, service or greatly discounted coupon offer to get them to give you their email addresses on the first page of your funnel.
Then once, they have ‘opted in” you can “upsell” them something of value at a low, one time only price.
In the meantime, emails will be automatically sent to them in a series over several days giving them great free content, coupons or other items of value depending on your business type.
You can even add an additional “upsell” for a higher ticket item after they have purchased the lower priced one-time offer.
Now you are building a relationship with your potential new client or customer who will then have more trust and faith in your business knowing you are a legitimate business that provides exceptional value and service.
The trick is...just like in our fishing example...knowing where to share to your sales funnel and who to show it to. You want to dangle your offer in front of highly targeted prospects on a social media channel where they are already “hanging out”.
This requires knowing where your tribe is on social media. There are many demographics you can find to see where your peeps are if you do not know already but the best bet for most businesses is Facebook.
You can reach almost anyone through Facebook and Facebook is now ranking neck and neck with LinkedIn for use by business owners, CEOs. marketing directors, etc.
By using Facebook Ads in conjunction with a sales funnel, you have a winning formula of siphoning new leads into your funnel and then converting them into new clients and customers.